From the perspective that Design solves problems, including strategically, this article is a result of approaching the relation between Design and Competitiveness in mature industries. The focus in this case was the textile industry, specialized in home carpets. Supported by a literature review, this exploratory article presents: a description of the functional profile of floor coverings as a comprehensive category; specifications of carpet functionalities valuing their textile nature; a comparative analysis between carpets and other consumption options. Considering Design as an activity guided by the possibility of developing multiple strategies– even the extinction of products-, the study identified that carpets fulfill applicability needs, but have a fragile market positioning. Additionally, it contributed by suggesting the taxonomy for functionalities of floor coverings based on categories focused on users and by indicating relationships between 9 key cultural principles and domestic products.
|Keywords:||Strategic Design, Mature Industry, Textiles|
Ph.D. Student, Department of Design, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil
Director, Design Department, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil